Pizza Hut rented out space at the NFL Fan Fest at Super Bowl LIII in Atlanta, GA. They wanted a space that would be fun for the fans and would engage them with the brand. They used AR technology that allowed fans to dance with a couple of digital football players. They were then sent a video of their dance to share on social media. There was also an MVP area where fans could vote for their NFL MVP, and were given a slice of pizza and Pizza Hut swag. I conceptualized this whole experience from ideation to final deliverable. I also created most of the signage, on screen assets, and apparel worn by on-site brand ambassadors.
Images of the activation at the NFL Super Bowl LIII Fan Fest in Atlanta, GA.