Pizza Hut partners with NCAA Football on the ESPN show "College Gameday" that is on every Saturday morning during the season and is broadcast from a different college campus every week. Pizza Hut wanted an interactive buildout that they could take with them to each campus. They wanted something that would correlate well with college-aged kids, so they requested a greek, "fraternity style" house. All who walked through campus could come and win free swag, get a free slice, and take pictures with the unique buildout. ESPN also would do a player or coach interview on the couches in the "living room" area every week.
Actual photos of the House of Pi in action on the various campuses across the country. Also stills of the House being shown on ESPN, as well as some of the on air interviews.