I was responsible for designing and maintaining web experiences for Blue Tees Golf, a fast-growing golf technology brand. My work included Shopify pages, product detail pages, landing pages, website navigation, promotional modules, and other digital touchpoints. I collaborated closely with marketing, ecommerce, and web development teams to create responsive, user-friendly experiences that helped communicate product value and guide customers through the path to purchase. Throughout the process, I focused on maintaining a cohesive Blue Tees brand experience while optimizing designs for usability, performance, and conversion.
